What can we learn from the use of data during the COVID-19 crisis.
We often visit CEO’s, Heads of Transformation, culture “experts” and performance leads, to talk about transformation and performance improvement. We often hear data is the new golden bullet that will help them be smarter, do a better job, drive more revenue or provide a better service.
Organisations will spend in some cases many millions of pounds, euros or dollars setting up data warehouses, data cleansing, data analysis and data mining systems. Data seems to have become the wonder drug that people believe will transform their businesses overnight.